This is the fourth post in our series about what we call the Corporate Innovation ProblemTM and how to go about solving it. We started the series by spelling out the problems experienced by corporate innovation starting here. Despite large and growing investments into innovation, the results remain disappointing. In this post, we show that firms are investing heavily into achieving excellence in the early phase …
Building Excellence in the Fuzzy Front-End
This is the third post in our series about what we call the Corporate Innovation ProblemTM and how to go about solving it. We started the series by spelling out the problems in corporate innovation here. Despite large and growing investments into innovation, the results remain disappointing. The overall process of innovation spans the chain of activities from discovering insights into valuable …
Industry-sector priorities in designing the Fuzzy Front-End
In our last posts we have built a case that large organizations should invest energy in actively designing their early phase of the innovation process – the so-called “Fuzzy Front-End” (FFE) in a way that it delivers meaningful and promising innovation ideas and concepts. It is emerging practice that there are some key design parameters (see our last post for more …
Four parts that make up excellence in the Fuzzy Front-End
In this series of articles we have built a case that large organizations should now focus their innovation efforts on correctly organizing their Innovation Front End – the place which is inherently ambiguous, but also the region of greatest potential. The term “Fuzzy Front-End” (FFE) refers to the early innovation phase where “fuzzy” refers to the fact that not all …
The Problem with the Fuzzy Front End
Firms are shifting their innovation efforts away from “bread & butter“, incremental innovations towards innovations that address adjacent technologies and towards radical or breakthrough innovations. This is one result of a global study that PwC published this year. Designing the early stage of innovation This potentially creates a significant opportunity for companies that can navigate in a world of …
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