In this series of articles we have built a case that large organizations should now focus their innovation efforts on correctly organizing their Innovation Front End – the place which is inherently ambiguous, but also the region of greatest potential. The term “Fuzzy Front-End” (FFE) refers to the early innovation phase where “fuzzy” refers to the fact that not all …
The Problem with the Fuzzy Front End
Firms are shifting their innovation efforts away from “bread & butter“, incremental innovations towards innovations that address adjacent technologies and towards radical or breakthrough innovations. This is one result of a global study that PwC published this year. Designing the early stage of innovation This potentially creates a significant opportunity for companies that can navigate in a world of …
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